Don’t Follow the Dream. Follow the Talent.
- Wendy Cole
- Jan 15
- 3 min read
Updated: Feb 18
Recently, Reese Witherspoon shared advice she once gave to a young woman:
Don’t follow the dream. Follow your talent.

That stopped me.
Because so much of what we’re taught is about chasing dreams. Big ones. Shiny ones. Instagram-worthy ones.
But dreams can be abstract. Romanticized. Borrowed from someone else’s version of success.
Talent is different.
Talent is grounded. It’s already inside you. It shows up quietly and consistently in the work you do without forcing it.
And when I really sat with that idea, I realized something about myself.
For over thirty years, I’ve worked in the hotel industry. I’ve marketed luxury properties. I’ve walked land before it was developed and seen what it could become. I’ve created sales narratives, photo strategies, positioning statements, trade show presentations, and brand stories.
On the surface, it might look like my “dream” was hospitality.
But when I dug deeper and asked myself why I loved what I was doing, the answer wasn’t hotels.
It was storytelling.
I could see the vision before others could. I could take a property and shape the narrative around it.
I could translate emotion into imagery and words.
I could create a story that made someone want to experience something.
Whether it was visual storytelling through photography, or descriptive copy that made you feel the breeze and hear the ocean, that was the part that energized me.
And when I followed that thread — not the dream of being in hospitality, but the talent of storytelling — something became obvious.
Why not write books? I definitely have a lot of stories to work from.
Because the talent was never about the building.
It was about the story.
And as it turns out, storytelling isn’t just something I’m good at.
It’s something I love.
So instead of asking, “What’s my dream?”
I started asking better questions.
Here are a few you can ask yourself:
1. What part of your current job do you genuinely enjoy?
Not the title. Not the paycheck.
The actual tasks.
Is it organizing chaos?
Is it presenting ideas?
Is it mentoring others?
Is it designing?
Is it solving problems?
Pay attention to the moments when time moves quickly. That’s a clue.
2. What do people consistently compliment you on?
What do colleagues, friends, or clients say you’re “so good at”?
Sometimes we dismiss this feedback because it feels natural to us.
But that’s exactly the point.
If people often say:
“You explain things so clearly.”
“You have such a way with words.”
“You see things others don’t.”
“You make complicated things simple.”
That’s not random. That’s talent.
3. What hobby do you gravitate toward?
Or if you don’t have one yet, what are you curious about?
What YouTube videos do you watch late at night?
What books do you read?
What topics do you Google when no one is watching?
Curiosity is often talent knocking softly.
4. If you removed money and status from the equation, what would you still want to do?
This is a hard one.
Strip away prestige. Strip away the label.
What activity would still feel meaningful?
For me, it was clear: telling stories. In person. Through images. Through writing.
The format may evolve. The talent stays the same.
Dreams can change.
Industries can shift.
Titles can disappear.
But talent?
Talent is transferable.
When you follow your talent, you’re not chasing something external.
You’re refining something internal.
And perhaps that’s where happiness actually lives.
So maybe the better question isn’t, “What’s my dream?”
Maybe it’s, What am I already good at — and brave enough to lean into?
—
If this resonates, I’d love to know:
What talent have you been overlooking?
Wendy



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